About Us — Swim Fit Gear
Our Story
Swim Fit Gear is an Australian-owned, family-run business built on a genuine love of swimming and a frustration with the lack of quality, affordable swimwear available to everyday Australians.
With over 40 years of combined experience in retail management and visual merchandising — spanning children's toys, accessories, men's and women's apparel, and electronics — we know what it takes to find and deliver products that truly serve our customers.
A Swimming Family
We were both taught to swim as children, not just for fun but for safety. That gift of water confidence stayed with us, and we were proud to pass it on to our own children through lessons and competition. Swimming became a way of life for our family.
The Director of Swim Fit Gear is also a qualified swimming instructor who has taught swimmers of all ages and abilities — from babies taking their first dip to adults building confidence in the water — with a special focus on disability access and inclusion programs.
Why We Started Swim Fit Gear
As a swimming family, we saw the problem firsthand: affordable swimwear in Australia was often poor quality, limited in range, and simply didn't last. The options were either cheap imports with inferior fabrics, or premium Australian brands that weren't accessible to the average family.
We spent over 5 years testing and sourcing swimwear and accessories that could stand up to harsh chlorinated pool water, the Australian sun, and the demands of active swimmers — without breaking the bank.
Our Mission
Our goal is simple: to offer quality, affordable and on-trend swimwear, activewear and accessories that last and serve their purpose. Goggles that don't fog. Swimwear that fits. Sun-smart beach clothing that looks great.
Australia is an island surrounded by beautiful beaches, fast-flowing rivers and world-class swimming pools. With over 3 million Australian homes having a backyard pool and some of the hottest summers on earth, quality swimwear isn't a luxury — it's a necessity.
That's why we do what we do.
Shop With Confidence
- ✅ Australian-owned family business
- ✅ Quality-tested swimwear & activewear
- ✅ Sizes XS to 6XL — swimwear for every body
- ✅ Free shipping on orders over $10 AUD
- ✅ Easy 30-day returns
- ✅ Qualified swimming instructor on the team
Have a question? We'd love to hear from you. Visit our Contact page or check our FAQ page for quick answers.